Top Reference Apps Performance in New Zealand Q4 2024

In the fourth quarter of 2024, the top reference apps in New Zealand demonstrated varied performance trends on the unified platform, combining data from both iOS and Android. This analysis, powered by Sensor Tower, provides insights into weekly downloads, revenue, and active users.

Ancestry: Family History & DNA showed a fluctuating pattern in weekly revenue, starting at approximately $2.3K and ending the quarter around $1.9K. Downloads saw a dip mid-quarter, with numbers as low as 227, before picking up to 299 by the end of December. Active users decreased from 1.9K to 1.4K over the quarter.

Bible Chat: Daily Devotional experienced a steady increase in weekly revenue, peaking at around $1.2K in mid-December. Downloads surged to 1.4K in early December, and active users grew significantly, reaching over 4K in the same period.

Hallow: Prayer & Meditation had a revenue peak of $1.1K in late November, with downloads fluctuating throughout the quarter, reaching a high of 403 in mid-November. Active users peaked at 1.7K in mid-November before declining to 1.2K by the end of December.

MyHeritage: Family Tree & DNA saw a revenue increase to $768 by the end of December, with a notable spike in late October at $1K. Downloads remained relatively stable, with a slight increase to 289 in late December. Active users rose from 580 to 623 over the quarter.

Voice Translator: AI Translate maintained steady revenue, peaking at $295 in mid-October. Downloads were consistent, with a slight increase to 301 in late November. Active users showed minimal fluctuation, peaking at 248 in early November.

For more detailed insights and trends, explore the comprehensive data available at Sensor Tower.